Yesterday I had the pleasure of working with a client of mine who I would consider my “perfect Client” and man o man, we got so much accomplished! I bring this up because many of us can say we have had “those” clients that did not appreciate what we do. Or maybe we could even say we have had just plain crappy clients!

Well, in a recent webinar I did with Branding expert Samantha Hartley, many had their eyes opened to the fact that the root cause of always dealing with bad clients is a branding issue. It’s a lack of us (as the entrepreneur) understanding and defining what our brand (the message we want to deliver to our target audience) is.

When we don’t clearly understand our brand, how on earth are our clients supposed to!?

Although, I can say I have had my share of interesting clients. I can also say that the majority of my clients are truly my perfect clients. These are the people who appreciate me, my time and my expertise.

If you have not experienced working with your perfect clients, I encourage you to do the following…

- Really work on defining your primary message you want to express to your target market.

- Refine your message to a sentence, making it easy to deliver when someone asks “What do you do?”.

- Go deeper by checking out Samantha Hartley’s amazing training series Attracting Perfect Clients.

When you get this down and begin working with your perfect clients, you will experience much more joy and freedom in your business.

Keep moving forward!

P.S. Have you already defined your brand? Good! Now, are you raising the bar with that brand?

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