Working With Perfect Clients

by Paul Cooley on October 7, 2010

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Yesterday I had the pleasure of working with a client of mine who I would consider my “perfect Client” and man o man, we got so much accomplished! I bring this up because many of us can say we have had “those” clients that did not appreciate what we do. Or maybe we could even say we have had just plain crappy clients!

Well, in a recent webinar I did with Branding expert Samantha Hartley, many had their eyes opened to the fact that the root cause of always dealing with bad clients is a branding issue. It’s a lack of us (as the entrepreneur) understanding and defining what our brand (the message we want to deliver to our target audience) is.

When we don’t clearly understand our brand, how on earth are our clients supposed to!?

Although, I can say I have had my share of interesting clients. I can also say that the majority of my clients are truly my perfect clients. These are the people who appreciate me, my time and my expertise.

If you have not experienced working with your perfect clients, I encourage you to do the following…

- Really work on defining your primary message you want to express to your target market.

- Refine your message to a sentence, making it easy to deliver when someone asks “What do you do?”.

- Go deeper by checking out Samantha Hartley’s amazing training series Attracting Perfect Clients.

When you get this down and begin working with your perfect clients, you will experience much more joy and freedom in your business.

Keep moving forward!

P.S. Have you already defined your brand? Good! Now, are you raising the bar with that brand?

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Foursquare Helps Store Front Businesses

by Paul Cooley on September 21, 2010

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Foursquare has recently added a new feature that offline business owners should be paying attention to…

This new feature is a “Add to my Foursquare” button that you can now add to your web site. This very simple little button will allow visitors on your website to add going to your location as a “to-do” item and receive a push-notification to their phones whenever they check-in anywhere nearby.

Now, if you are not familiar with Foursquare, it kind of works like Twitter, but it will add a GPS (from your phone) link to your updates, so people can come visit you while you are at Starbucks on the corner of so and so…

This is just another very cool tool that will turn your web traffic into foot traffic! :) You can click here for a sample of what one business is doing.
Now remember, this is not going to be relevant to everyone who comes to your site. This is for the people who are using Foursquare. But it defiantly doesn’t hurt to test out and see if you get any results.

So go try it! :)

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The Secret Behind Apples Success

August 18, 2010
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Have you ever wondered how a company like Apple has gotten to be so successful? Or how they are able to charge so much more than what we could pay for a PC? Well, it goes far beyond Apple making a good product. Although that is extremely important, that is not the secret to their [...]

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Should I Think About Getting A .CO Domain Name?

August 16, 2010
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A few weeks back we heard the announcement that we were now able to purchase .CO domain names. .CO can stand for “Corporation”, “Company” or “Community”. So should you go out and purchase a .co domain name? Well, I would say that depends on your situation. If you want to protect your brand, then sure, [...]

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iPad For Business Review Part 2

August 9, 2010

For iPad cases you can buy directly from Mac, or you can check out HandHeldItems.com Here is a list of apps that I am personally using for my business.These apps you will need to download from the app store. Social Apps: – Tweetdeck.  (Free) – Foursquare. (Free) Virtual Office Apps: – Skype. (Free) – Easy [...]

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Cool Droid Apps For Business Owners

July 26, 2010

This post was motivated by Joanna Kinsman… So thanks Joanna! Cool Droid Apps: (Go into your Marketplace and search for the following) – Advanced Task Killer – Lookout – Handcent – AutoResponder – Droid Of The Day – Kindle – Foursquare – ShopSavvy – Skype Mobile – Thinking Space – Where’s My Droid – Twitter [...]

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