5 Things to Think About When Choosing A Domain Name

Since so many entrepreneurs and small business owners understand the importance of having a web site or blog, I thought it would be a good idea to cover some basics on the topic of choosing a domain name…

The domain name you choose is important and I want to make sure you have thought things through before deciding on one.

5 Things to Remember When Choosing a Domain Name:

1.    Try To Get The .com

The majority of people have been programmed to automatically insert the .com. So if all possible, try to pick a domain with the .com.
You may also want to buy the .net, .org and so on to keep people competitors from getting it. (That’s up to you though)

2.    Keep it easy to remember.

There is nothing worse that someone telling you the name of their site and you not remembering when to go to find it. So pick a domain name that is easy to remember.

3.    Easy to Spell.

Let’s face it, we are not all great spellers… So keep it easy for everyone to spell.

4.    Use Key words.

From an SEO (Search Engine Optimization) perspective, you want to try to use a domain name that has good keywords in it. So if you are in the Niche of Organic Dog Food, the domain name OrganicDogFood.com would be awesome! This isn’t the biggest thing to worry about with SEO, but every little bit helps.

5.    Branding.

Before choosing a domain name, it is important to know who or what you are branding…
Back when I was teaching a lot of Network Marketing strategies, I always told them to brand YOU, not your business opportunity. But, because we’re not talking about Network Marketing, it is important to really know whether you are going to be branding YOU or your company…

When you brand you into your company, you are stuck there. So if you are looking to build a business that works for you, a business that you can walk away from and it still bring in cashflow, you may not want to have your name in the domain name. Make sense?

Take one of my sites for example, www.PaulCooleyMarketing.com. I could never sell that site if I wanted to, unless some guy named Paul Cooley wanted it. But, www.SureFireBusinessStrategies.com I could! My name is not branded into the company name.

I hope that has given you some things to think about before choosing a domain name for your business.
If you have any thoughts or questions, please feel free to comment below!

Tagged as: Business, Business and Economy, Domain name, Search Engine Optimization, Website