A few weeks back we heard the announcement that we were now able to purchase .CO domain names. .CO can stand for “Corporation”, “Company” or “Community”.
So should you go out and purchase a .co domain name? Well, I would say that depends on your situation. If you want to protect your brand, then sure, go get it.
But are there any other reasons why we should go buy a whole bunch of .co domain names?
I decided to do some research on this brand new virtual real estate….
During my research I found out that Overstock.com spent $350,000 on O.co, which they thought was a very good deal!
I also found out that Twitter purchased T.co for a premium price. They are using that domain name for a service.
So why on earth would a company spend so much on a .CO domain name!?
Well, I think it’s important to understand that domain names are virtual real estate and with the release of the .CO has opened up some amazing opportunities to now be able to grab domain names that you never could have before.
Some people buy domain names to sell them for premium prices and others to protect their brand.
I really believe this is an an amazing opportunity for Niche marketers. Now you can get keyword rich domain names that have always been taken by someone else. I think it’s important to point out here, that there is no news as of yet that the .CO will be favored by Google like the .Com and Org. So time will tell…
So depending on what you do, it might be a great idea to go get some .CO domain names, but expect to pay $30.00 per domain names instead of the usual 9.99 or so.
Now one more thing I want to bring up is, because so many people have already been programed to type in .com and if you are going to be using a .co and don’t own the .com, it’s important to make it very clear that it is .CO not .com. So something to think about…
I hope you found this helpful. As time goes on and you have some info to share about .co, please feel free to do so below in the comment box. 
Keep moving forward!
{ 2 comments… read them below or add one }
Another great blog post Paul! Loved reading this one and I’m sure you’ve saved some people a lot of time researching it – I know I would have eventually!
Love your tactic of posing a question, gathering feedback and info, and writing a very informative post – thanks for this one!
Joanna Kinsman´s last [type] ..How To Keep Weight Off as an Internet Marketer
Thanks Joanna!!
Yeah, I know a lot of people who are taking advantage of the .co… We shall see what happens.
Are you planning on getting any?
Thanks again Joanna! Keep up the great work!