Getting out in front of your target market’s eye is very important. Many small business owners are used to attempting this through traditional avenues such as:
- Newspapers
- Local newsletters
- Radio/TV adds
- Etc.
But now because of the Social Media Revolution that is taking place, you don’t need to do that anymore!
Now that we have Social Media Marketing Strategies, your life has just become much easier!
So here is why you should Increase Your Visibility through Social Media.
1. Is Free and easy to use.
2. Tractable, so you can see what your ROI is.
3. It puts you in front of the whole World, instead of just your town or city.
4. Need I say more?
It does not matter if you are a Store Front owner, a Internet Marketer, or a stay at home parent, this stuff works!
Here are # ways to Increase Your Visibility Through Social Media:
1. Video
People love to be entertained, people love to watch TV. Now with tools like Youtube, Viddler and so many more, it has never been so easy to broadcast yourself to the world. You can easily setup a free account and start adding videos to your video channel. Video Marketing is a great way to go!
You can also post these videos on your sites, blogs and Social Media Profile pages for further visibility.
Tip: Remember, you want to provide value to your viewership, by doing so you will be seen as an authority in your Niche.
2. Audio
Now you can have your own radio show with tools like BlogTalkRadio.com or you can record your audio and post it on your sites and blogs. Using Audio to market is a very simple and easy way to go.
This again is another great way to build a following. You can get creative too, have guests that are relevant to your niche, teach your listeners, give them the inside scoops on things and they will love you!
3. Be Social
With the explosion of tools like Twitter and Facebook, it has never been so easy to connect with fellow entrepreneurs and people in your niche, as well as your target market. One theses kinds of sites, you want to be professional and yourself. Let people know you are a real person who can help them solve their problems. (With the product and/or service you offer)
4. Blogs
Self-hosted Wordpress blogs are the best way to go. They are extremely inexpensive and easy to use. They can look just like traditional HTML web sites. The cool thing with blogs are, your readers can be interactive with you and share their opinions…. And they always have opinions!
Now this is a basic list, but keep in mind that the point do doing all of this is to:
- Brand you and your business.
- Keep you/your business in front of your target market.
- Drive traffic back to your site or blog.
Using Social Media Strategies to increase your visibility can be extremely effective when used the right way.
Have any thoughts? Let me know by commenting below!

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{ 3 comments… read them below or add one }
Twitter: erenmckay
November 5, 2009 at 7:23 pm
I have to completely agree with you on those points Paul. I definitely need to work on video and audio. Those are two things that I haven’t worked on enough. Once i get over the technical hurdle I’ll be on my way

Eren Mckay´s last blog ..How to cure severe anxiety & get rid of it
What kind of tech issues are you having Eren? There are a couple links posted on this post that will lead you to a guy named Mike Stewart. He has some awesome training and tools for video and audio.
Hope that helps!
Twitter: erenmckay
November 7, 2009 at 12:20 am
Hey Paul- The kinds of problems that I’ve been having are now mostly with video. I had some audio issues but got those sorted out. I spent 8 hours trying to upload a video to YouTube one night to no avail. Very frustrating. So I went back to writing since there’s not any a technical difficulty there LOL
.
I’m definitely going to look at the resources that you provided.
Thanks,
Eren
Eren Mckay´s last blog ..Why is Twitter so Popular? Why should we Tweet, use Facebook and Other Social Media?