» Business Growth Strategies For Small Businesses : SureFire Business Strategies

Four Steps To Systemize Your Social Media Marketing

Paul Cooley — Thu, 10 Jun 2010 00:31:00 +0000

Have you ever felt like Social Media was a waste of time? Or you aren’t getting the results you thought you would. Well, this could be due to a lack of systemization. When you have your social media marketing working like a well oiled machine, that is when you are not wasting your time and you begin to see the desired results.

I want to give you four steps to help you systemize your social media marketing strategies to help you get more done in less time… And keep it simple!

1. Think Strategically – Do Strategically.

The first step to systemizing your social media is to think strategically and define your purpose. Although, it may not always seem like it, everything I post on Twitter and Facebook has a purpose. I am always testing to see how everyone responds.
Here is a little tip: Remember, the point to Social Media in NOT to sell! It is to build a tribe and position you as the expert and the leader in your niche.

2. Keep It Simple and Easy.

Once you know your purpose and you are thinking strategically. It’s time to make everything simple and easy for you to do more in less time. There are different social media applications come in real handy.
Apps like Tweetdeck.com, Hootsuite.com and Seesmic.com just to name a few make life much easier and more systemized. With these apps you can write one update and it will send it to your Twitter, Facebook, LinkedIn and Myspace pages with one click! Talk about a time saver!! Also, with these tools, you can follow, engage, research and engage people in your Industry. I go into much more detail on this in my Strategic Tweet training.

3. Don’t Make Things Harder Than What They Are.

There are so many tools and web sites out there now that offer different free and paid services for Social Media, especially Twitter.

Take advantage of these! For example, instead of checking Twitter every 30 minutes to see if someone is talking about you or your brand, you can use a tool called TweetBeep.com which will notify you when someone mentions your brand. Then with it is time to devote some time to Social Media Marketing Strategies you can open those emails and engage those people accordingly to what needs to be done. TweetBeep is a great reputation management system.

4. Putting It All Together.

In order to have everything run smooth for you, let me give you an idea of how all this fits into a system or sub-systems…

After you have setup all your accounts and everything is synced up, this is how your day may look:

- Log into Tweetdeck or whatever app you have chosen, (a sub-system) to check up on things, see if people have DM’ed you or mentioned you and any other advanced strategy.
- Then you could check in with your other sub-systems such as TweetBeep to see if there is anything you need to know about.
- After all the basics are out of the way, then you can move on to engage people and offer valuable content.

- You can even hire someone do all of this for you!

Now if you stand back and look at this, it’s a system made up of sub-systems. If you’re not seeing it yet, that’s okay… You will! This is why it is so important to be a systemized entrepreneur. What does that mean? Well, it’s an entrepreneur that is able to look at his or her business as a system. When you are able to do this you are able to pinpoint the areas in your business that need a “tune up”.

I am going to be going over systems in great detail on a free webinar, if you are interested in joining me on this “Systemizing your Business” webinar, click on the following link to register.

When your business is systemized and you are thinking of things in a systemized manner, you begin to start seeing the results you have been working so hard for in less amount of effort.

I hope to see you on the webinar!

Click Here To Grab Your Seat To This Amazing Free Webinar!

How To Add An Optin Box On Your Facebook Fan Page

Paul Cooley — Thu, 04 Mar 2010 20:15:28 +0000

Making sure you get the most out of your Facebook Fan Page is a very smart idea. One of the things you can do with your Facebook Fan Page is generate leads. In this video I am going to show you how to add an optin box on your Fan Page.

Need a good email marketing tool? Check out Aweber.

Enjoy!

Video Marketing To Boost Conversions

Paul Cooley — Sat, 21 Nov 2009 21:17:30 +0000

Mike Stewart has done a great job putting together some amazing video marketing training for you. I highly recommend signing up for his membship for only $10 a month! Inside you will learn how to host your own videos and the tools and resources you will need to make quality videos that will help your conversions.

Check out:

Quality audio & Video Production Training

S3 Media Player Training

S3 Media Player Download

WordPress Video Sales Letters

Sixty Second Commercial Music

Social Media Has Changed The Game

Paul Cooley — Wed, 11 Nov 2009 17:28:10 +0000

Today LinkedIn announced that you can now use Twitter inside your LinkedIn account. I bring this up not only because that’s a pretty cool feature, but also to talk to you about how times have changed along with the economy…

I recently talked with a friend who has spent the last week working on his resume. Which got me to thinking about how times have changed and how the traditional ways of getting a job and how a business’s marketing strategies MUST change with the times or you will be left behind.

Things like Twitter, Facebook and LinkedIn are now your new resumes and you are screaming to the your customers, clients, friends and the rest of the world that either you are the real deal or just another wannabe…

How you act, what you talk about and what kind of value to bring to your friends, connections and followers on these Social Networking sites will determine how your business grows or how it doesn’t.

So I must ask, are you using the new methods of marketing? Or are you going to be one of the many that get left behind because they didn’t want to change?

If you haven’t started using these marketing strategies, that’s okay… It’s not too late. If you need help, we offer training on how to use Social Media tools. If you are already using them, make sure you are using them the right way, the most effective way.

Keep moving forward!

Facebook For Business – Basics

Paul Cooley — Mon, 05 Oct 2009 20:38:30 +0000

Want More Facebook Training? Check Out Our Free Facebook Marketing Podcast!

Is Social Media A Fad?

Paul Cooley — Fri, 18 Sep 2009 19:28:24 +0000

Like I have mentioned before, MANY of the business owners I talk with know they should be using Social Media and Social Networking sites for their business but choose not to… They stick with the traditional ways of marketing and advertising.

Some may even say Social Media is a fad…. Do you think that is true? Check out this video and let me know…

You must admit, those are some crazy statistics! So with all those people on these Social Sites, will they find your business on there? Or will you stick with the traditional ways of doing things??

When the economy changes and your marketing strategies don’t… You may have a problem!
Let me know what you think!