Comments on: Secrets To Real Business Growth – Tweaking and Testing

By: Paul Cooley

Paul Cooley — Sun, 18 Apr 2010 04:09:11 +0000

Thanks Linda!

By: Linda@National Association of Professional Women

Linda@National Association of Professional Women — Sun, 18 Apr 2010 00:26:46 +0000

This is sure a simple way to do it. well said. I believe one of the key is the internet.

By: Paul Cooley

Paul Cooley — Wed, 17 Feb 2010 03:48:37 +0000

Hi Rachael! Thanks for stopping by

That’s a great example of testing between PPC and SEO! I know everyone has different results and you can’t base the results off of one company and think it will be the same for you without testing it… It always pays to test.

You bring up a great point… It’s sad to see so many businesses pouring so much time and money into something without really knowing if it is working. I have seen that so many times, it’s scary!

Keep up the great work Rachael!

By: Rachael Butts

Rachael Butts — Tue, 16 Feb 2010 07:27:42 +0000

Hi Paul-
I actually heard recently that company’s were budgeting 80% to PPC and only 20% for on site SEO, and results were the exact opposite. 80% of the traffic came from organic search engine results, where as only 20% came from PPC. I think testing is EXACTLY what people need to realize maybe what they are doing isn’t working. Very good point!
Also want to point out that the money people spend on PPC doesn’t result in a long period of ranking ( obviously) where as money invested into SEO can stick around for years if done well.
Rachael Butts´s last blog ..Phoenix SEO Link Building Step 9 | .gov links

By: Samantha @ brand marketing strategy

Samantha @ brand marketing strategy — Sat, 13 Feb 2010 06:41:48 +0000

Hey Paul,

You wrote, “… if hype vs. non-hype was tested on a sales page… you would get two different very distinct groups of people that would respond.”

Now *that* is an astute observation! It’s not that hype doesn’t work, but it resonates with different people than non-hype. And you’re right, I don’t think I have as much to offer those who are chasing the hype. Nor do you; the strategies you describe require smarts and effort.

Hugs, Samantha

P.S. Yep – video coming soon to my blog.
Samantha @ brand marketing strategy´s last blog ..So, What IS Marketing Anyway?

By: Paul Cooley

Paul Cooley — Sat, 13 Feb 2010 04:53:48 +0000

Hi Samantha! Thanks for stopping by!

Those are awesome examples of testing discounts, very smart.

I look forward to hearing what you think about testing videos. Will the videos be posted on your blog?

I also must say… I appreciate your stand against hype. I think it would be safe to say that if hype vs. non-hype was tested on a sales page… you would get two different very distinct groups of people that would respond.
My point, if you are targeting professional people who are not about hype, don’t market your services or products in a hype kind of way.

Keep up the great work Samantha!